What is web SEO?

Web SEO (Search Engine Optimization) brings together all the techniques used to improve the visibility and positioning of a website in search engine results pages such as Google. The main objective of the SEO is to generate more qualified traffic to a website by making it appear in the first positions for relevant keywords.

Natural SEO refers to optimizing the content, structure and links of a site to make it more attractive to search engine algorithms. This is a long-term approach that requires continuous work to improve the quality and relevance of the site.

The search engine advertising (SEA) allows you to purchase advertising spaces on the results pages, via platforms like Google Ads, to gain visibility quickly. The ads are displayed above natural results and generate traffic as long as the advertiser is ready to pay for each click. You can also pair your SEO with an emailing campaign.
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What are the different types of SEO?

There are several types of web referencing, each meeting specific objectives and strategies:

• Natural SEO which aims to optimize a site to improve its positioning in organic research results. It includes on-site techniques (technical optimization, quality content, keywords, etc.) and off-site techniques (incoming links, presence on social networks, etc.).
• Local SEOwhich aims to improve the visibility of a site for requests with a geographical intention (e.g. "Italian restaurant Paris"). It includes creating a Google My Business card and optimizing web pages with local elements.
• Paid SEO (SEA) which consists of buying advertising spaces on the results pages via a click auction. Sponsored ads appear above or below natural results.
• Social Media Optimization (SMO) which aims to generate traffic and engagement through social platforms. It involves the creation and animation of corporate pages and targeted advertising campaigns.

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How to refer your company to the web to increase your visibility and stand out from your competitors?

To properly refer your business to the web and boost your visibility vis-à-vis your competitors, it is essential to put in place a comprehensive and long-term SEO strategy.

The following are the main steps to be taken:

• Conduct a SEO audit of your site to identify your strengths, weaknesses and areas for improvement in terms of content, technique, popularity and local presence.
• Define the strategic keywords on which you want to position yourself by analyzing your potential customers' requests and the opportunities offered by your market.
• Optimize the content of your pages by integrating your keywords in a natural way and by providing rich and relevant information for users. Also think about optimizing your title tags and meta description.
• Improve the structure and loading speed of your site to provide a good user experience and promote its Crawl by the engines. Use a clean URL and consistent title tags (H1, H2...).
• Develop your popularity and authority by obtaining quality links from renowned sites in your theme. You can set up a strategy for content marketing and press relations.
• Strengthen your local presence by creating a complete Google My Business card and integrating geo-localized elements on your pages (address, phone, customer reviews...).
• Animate your social networks by regularly publishing engaging content and interacting with your community. You can also launch sponsored campaigns to reach new prospects.

By applying these good practices consistently and measuring your results using tools like Google Analytics or Google Search Console, you will be able to progressively improve your company's SEO and generate more skilled traffic and leads on your website. Do not hesitate to call on an experienced SEO consultant to assist you in this strategic approach.

Why refer your company to the web?

Optimizing your design, images & videos, and text plays a very important role in improving your site's natural SEO.

A responsive design site with well-optimized content for search engines, the use of relevant keywords, and other SEO techniques can help improve the visibility of the site. Therefore, attracting more organic traffic to the website, which can increase the chances of a better conversion rate.

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What is local SEO?

Local SEO is a branch of the SEO which aims to optimize the visibility of a website for requests with a geographical intent. It is a question of positioning a physical company (restaurant, shop, agency...) in the local search results to attract potential customers located nearby. Internet users are increasingly using localized requests such as "Italian restaurant near me" or "Agen web agency" to find shops in a given geographical area.

By appearing in the local pack (also called "Local 3 Pack"), i.e. the 3 results displayed on a map above natural links, you greatly increase your chances of attracting qualified prospects. To optimize your local SEO, it is essential to create and manage a complete and up-to-date Google My Business card. This free form allows you to indicate your basic information (address, schedule, telephone, website...), to publish news and receive customer reviews. The more optimised and active your card, the more likely you will be in the local results. It is also important to integrate geolocated elements on your web pages such as your address, a local phone number or an interactive map. You can also create pages dedicated to each geographic area you target with specific content (city, neighbourhood...). Management of customer reviews is another key factor in local SEO. Encourage satisfied customers to leave a positive comment on your Google My Business or other online directories such as Yelp or TripAdvisor. Many quality reviews strengthen your online reputation and send a strong signal to search engines. Finally, consider creating local links by being present on directories and niche sites related to your geographical area and your industry. You can also participate in local events and sponsor associations to increase online and offline visibility. By combining these different local SEO techniques, you will be able to boost your presence in geolocalized results and thus capture more prospects with high potential.

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By choosing freemen as a partner, you benefit from personalized monitoring and real transparency on our actions. We take the time to understand your objectives and analyze your market to offer you a tailor-made SEO strategy tailored to your challenges. We support you step by step in optimizing your site and creating quality content to sustainably improve your positioning on strategic keywords